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WhatsApp integration: connect once, send high-impact updates (pre-release)

Connect WhatsApp in your BASH settings to collect WhatsApp opt-ins on your organiser site and event pages, then send targeted updates to guests directly from your audience.

Joris Oudejans avatar
Written by Joris Oudejans
Updated this week

1. What the WhatsApp integration does

With the WhatsApp integration, you can:

  • Collect WhatsApp opt-ins from guests at key moments

  • See who has opted in inside your Audience

  • Send targeted WhatsApp updates for important tickets, quests and event changes

You do not have to configure forms or fields yourself. Once WhatsApp is active, BASH automatically adds the right checkboxes in the right places.

💡 Why use WhatsApp instead of email?

WhatsApp is perfect for time-sensitive, high-value updates. Open rates are typically far higher than for email, so it works best for things like early access, last-minute tickets, and critical event changes rather than general newsletters.

2. Where to find the WhatsApp integration

You manage everything in your organisation settings:

  1. Go to your BASH Dashboard.

  2. Navigate to Settings → WhatsApp integration.

  3. Click Set up.

From there, you can:

  • Start the setup for the first time

  • See the current status

  • Deactivate the integration later if needed

You do not need a WhatsApp account before you start. You can create one inside the setup flow.

⚠️ Credit card required

WhatsApp will not activate messaging until a valid credit card is linked in their setup. BASH does not add any extra fee on top of what WhatsApp charges.

3. Where guests can opt in for WhatsApp

Once the integration is Active, BASH automatically adds WhatsApp as an opt-in channel in four places:

  1. Pre-register forms

    • When guests preregister for an event, they can opt in to receive WhatsApp updates about it.

  2. Subscribe forms on your organiser site

    • Visitors can subscribe to your organiser updates and choose WhatsApp as one of their channels.

  3. Ticket checkout

    • At checkout, guests see a WhatsApp checkbox alongside other communication options.

    • Only guests who tick the box are treated as opted in.

  4. Quest acceptance

    • When guests accept a quest, they can opt in to receive WhatsApp updates related to that quest and its rewards.

All opt-ins are stored on the guest profile in Audience, so you always see who has consented to WhatsApp.

✅ Consent and opt out

Guests can opt out at any time using WhatsApp’s standard opt-out flow. Once they do, you can no longer message them on WhatsApp via BASH.

4. Sending WhatsApp updates

When your integration is Active, and you have opted-in guests in your Audience, you can start sending.

Supported use cases:

  • Private ticket access

    • Let selected guests know they now have access to a private ticket.

  • New quests

    • Invite Social Leaders or specific segments to a new quest and send reminders while it runs.

  • Open invites

    • Share a link guests can use to bring friends or claim +1s.

  • Event updates

    • Time changes, venue changes, doors closing soon, last tickets and any critical information.

Key rules:

  • You can only send messages to guests who have explicitly opted in for WhatsApp.

  • Segments and filters in Audience still apply, so you can be as precise as you like.

  • Messages are delivered via your connected WhatsApp account, not from BASH.

5. Billing

  • WhatsApp bills all message costs to the credit card you set up in WhatsApp.

  • BASH does not charge an additional fee per WhatsApp message.

  • Your usual BASH fees for tickets and features remain separate.

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